“We launched the Auto CX Analytics & AI Summit based on feedback from delegates at the Automotive CX Summit,” says Jon Munzel, founder and president of the Thought Leadership Summits.
“Predictive analysis changes the way cars are sold,” automotiveMastermind co-CEO Marco Schnabl says. “It’s better for everyone, not just the customer.”
Car dealership price transparency, not price itself, is the top differentiator, because transparency plays a huge role in delivering a superior customer experience.
“The used-car market is the perfect opportunity to tap into modern analytics,” says Jonathan Banks, J.D. Power’s vice president-valuations and analytics.
Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).