Thought Leadership Summits on June 21 kicks off an inaugural event, the Automotive CX Analytics & AI Summit, that runs back-to-back with its annual Automotive CX Summit June 19-20 in Marina Del Rey, CA.

The new conference comes by attendee request, says Jon Munzel, TLS’s founder and president.

“We launched the Auto CX Analytics & AI Summit based on feedback from delegates at the Automotive CX Summit,” he says. “Many executives in our audience were looking for a hands-on forum to share thought leadership on how to best utilize customer data.”

The challenges of utilizing analytics and artificial intelligence with CX data are significant and involve “optimizing customer experiences across all channels and media by leveraging data, analytics, and machine learning,” he adds.

The analytics and AI conference will focus on how data science can translate customer data into customer-experience strategies.

The new summit complements the 14th annual Automotive CX Summit in helping the industry inspire CX in assorted ways, Munzel says.

Attendees of the summit series include automaker executives, dealers finance providers and tier-one suppliers.

The agendas include:

  • Dean Evans, Hyundai Motor America’s chief marketing officer, who will talk about how the brand and its entire dealer body are using digital to modernize the car-buying experience. He will review the data and insights that spurred Hyundai to launch a new online buying initiative.
  • Thomas J. Peyton, American’s Honda’s assistant vice president-marketing operations, will give a presentation entitled “How to Best Build Your Brand – Is Marketing Technology the Answer?” In an age where consumers are bombarded with automotive marketing, he will outline metrics Honda uses to gauge success and results.
  • Ryan Brazelton, Interbrand’s executive creative director, will discuss the future of retail, covering key automotive trends, brand ecosystems and opportunity to develop modern retail experiences.  

Both conferences are at the Ritz-Carlton in Marina del Rey. For more information or to register click here or call 609-216-6998.