Life events that put people in the market for a new car can include expecting a child, acquiring a pet, getting a raise or a promotion and buying a new home.
In a Wards Q&A, Len Short and Eric Turner talk about AI technology, the sometimes-mysterious world of automotive digital marketing, its promises and some of its unmet expectations.
Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in an individualized way, according to a Cox study.
A new Roadster study says salespeople put deals at risk by stepping away from their customers an average of three to four times during the sales process.