Mazda has been on quite a roll, having won five Wards 10 Best Interiors honors since 2012 and a Wards 10 Best Engines prize this year. The latest addition to its corporate trophy case is for the all-new Mazda CX-5, a Wards 10 Best UX winner.

Reasonably priced at $34,380, our all-wheel-drive Grand Touring tester straddles the line between mainstream and luxury branding, featuring radar-based adaptive cruise control, rear cross-traffic alert, lane-keeping, blind-spot monitoring and other driver-assistance features now becoming common in premium vehicles.

The CX-5 excels in its interaction with the driver. Whether it’s by voice, steering-wheel controls, buttons on the instrument panel or the brushed-metallic dial within easy reach in the center console, the CX-5 driver has multiple ways to make things happen without a lick of frustration.

Also appreciated is the color head-up display that projects a stop sign in case the driver missed it, even on unmapped private property.

Besides the Lincoln Continental, the Subaru Impreza is the only other vehicle this year winning both 10 Best Interiors and 10 Best UX honors. But the Impreza, with its all-new StarLink infotainment system, makes the cut for a whole lot less money: out the door for under $30,000 in Limited trim.

Despite its bargain pricing, the Impreza is one of the few vehicles with a voice-control system sophisticated enough to adjust cabin temperature and fan speed without ever touching a button.

Subaru’s StarLink platform, with a vibrant 8-in. multimedia screen, is an app playground that makes available Aha, Pandora, Android Auto, Apple CarPlay, iHeart Radio, weather info and parking assistance.

And the driver-assistance features are all there, too, providing smooth-operating ACC and even automatic reverse emergency braking when sensors detect a rearward obstacle and the driver continues backing up. Overall, WardsAuto editors find the Impreza delivers the best driver-assistance features for the money, by far.

Volkswagen’s first 3-row CUV, the Atlas, impresses the WardsAuto judges with a navigation system that is easy to program and driver-assistance features that brake smoothly and steer confidently.

Phone pairing is quick, and the first-rate touchscreen is simple to navigate. To keep the display uncluttered, certain virtual buttons appear only when a hand reaches toward it, thanks to capacitive sensing.

VW admits its previous utility vehicles didn’t quite hit the mark with the U.S. market, so the new Atlas delivers the user-experience attributes Americans demand, such as a clean gauge cluster, four USB ports, a 110V socket and plenty of cubby space for gadgets and devices, and the starting price of $30,500 is most compelling.

America loves the functionality of utility vehicles, and a well-proportioned 3-row crossover has become vital to success in the U.S. market. These vehicles may not be sporty or dramatically styled, but the Atlas proves they can be remarkable.

Winner profiles will appear on beginning Sept. 21, and honored automakers will receive their trophies on Oct. 5 during the WardsAuto User Experience Conference at the Suburban Collection Showplace in Novi, MI.