Two Subaru commercials that speak to protective parents in very different ways take the two top spots in the Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.
Rising from fifth place to first place is a Subaru ad that shows distraught young people who have just had car accidents calling their parents to break the news to them. On screen are the words: “It’s okay. This is why parents choose a Subaru.”
New to the rankings at No. 2 is another ad from Subaru that takes a gently humorous approach to the same safety theme, showing weary parents stopping their kids from doing potentially destructive things. Both commercials originally launched in August and got a fresh round of airings from Subaru over the past week.
Last week’s No. 1, a Toyota ad set to Lesley Gore’s 1963 hit “You Don't Own Me,” slips to fourth place, while older commercials from Ford and Jeep hang on at No.3 and No.5, respectively.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Subaru: I'm Sorry
13.38% Digital Share of Voice, 411K Earned Online Views
2. Subaru: Take the Subaru
11.58% Digital Share of Voice, 352K Earned Online Views
3. Ford: The Beauty of a Well-Made Choice
5.42% Digital Share of Voice, 106K Earned Online Views
4. Toyota: You Don't Own Me
4.98% Digital Share of Voice, 8K Earned Online Views
5. Jeep: Free to Be
3.63% Digital Share of Voice, 5K Earned Online Views
