Infiniti takes the lead in iSpot.tv’s rankings of the most-watched automotive commercials with a spot for the ’17 QX60 in which a forgetful husband has to make several grocery trips to prepare for the holiday meal – but with his Infiniti, it’s no trouble at all.
Among car ads, iSpot.tv says the Infiniti spot racked up the highest number of impressions across national broadcast and cable TV airings between Nov. 13 and 19.
The ad promotes the company’s “Start Your Own Legacy Winter Event” during which qualified customers can lease the model for $399/month or finance at 1.9% APR.
At No.2 is Mitsubishi, which previously led the chart with a shorter version of the ad for the ’17 Outlander shown here. This 30-second spot outlines the model’s myriad features, including blindspot warning, forward collision mitigation and standard third-row seating.
Nissan’s Star Wars-themed commercial slips from second to third place this time around. The company encourages customers to “master the drive” with Nissan’s Black Friday sales event during which discounted leases on the ’17 Rogue are available – and it reminds viewers that “Star Wars: The Last Jedi” comes to theaters Dec. 15.
Fourth place goes to Land Rover for an ad that has the best iSpot Attention Index (141) in the rankings, getting 41% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). This heartwarming spot shows how two parents make their little girl’s dream of a white Christmas come true with some help from the ’17 Discovery.
BMW closes out the top-five list with a commercial that puts a focus on family and one road that never changes – the road home. During the “Road Home Sales Event,” customers can get a $3,000 credit on the ’18 BMW X5 xDrive40e iPerformance.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs.
Data provided by 
1. Infiniti: Start Your Own Legacy Winter Event: 2017 QX60: Errands
315,525,931 Impressions, 88.16 Attention Score, 104 Attention Index, $2,503,933 Est. TV Spend
2. Mitsubishi: Everything
306,402,128 Impressions, 90.55 Attention Score, 123 Attention Index, $3,895,264 Est. TV Spend
3. Nissan: Master the Drive Sales Event: Star Wars: The Last Jedi
268,141,669 Impressions, 79.95 Attention Score, 61 Attention Index, $1,910,523 Est. TV Spend
4. Land Rover: Season of Adventure Sales Event: White Christmas
256,952,617 Impressions, 92.72 Attention Score, 141 Attention Index, $3,426,637 Est. TV Spend
5. BMW: The BMW Road Home Sales Event: The Destination
242,724,041 Impressions, 86.82 Attention Score, 93 Attention Index, $3,354,626 Est. TV Spend
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
