SAN FRANCISCO – Honda forecasts the all-new Civic hatchback to make up 15% of total Civic U.S. sales, or roughly 50,000 units annually.

And it expects the majority of those sales to be incremental rather than supplemental.

“We see this as a real growth opportunity for Civic, (because) looking at the compact segment, we’ve seen steady growth forecasted for the hatchback and the overall compact segment,” Rob Keough, senior product planner for the car, says here at a media preview of the car.

Honda says compact hatchbacks racked up 175,000 sales in 2015 in the U.S., and that figure is projected to grow steadily through 2022 thanks to newcomers to the market, as well as lifestyle and consumer demands. The European design of many compact hatches also is seen as motivating new-car buyers.

In the U.S., C-segment non-luxury hatches include the Ford Focus, Kia Forte5, Mazda3, Subaru Impreza and Volkswagen Golf.

New to the market this year are the Chevy Cruze hatchback and the Toyota Corolla iM, the latter the former Scion iM 5-door that has been absorbed into the Corolla lineup for ’17.

A redesigned Hyundai Elantra GT is expected late this year or early next, while Hyundai also is bringing to market its Ioniq hatchback that features an all-alternative-powertrain lineup. The Ioniq hybrid and EV go on sale late this year, while the Ioniq plug-in hybrid is due next year in the U.S.

As for how the Civic hatchback will play against the existing sedan and coupe body styles, Honda is expecting largely men with outdoor-oriented hobbies to opt for the “progressive versatility” of the hatchback compared with the families that buy the sedan and single women purchasing the coupe.

Honda has sliced and diced the standard Civic lineup further to accommodate all wants and needs of those progressive buyers seeking versatility, adding Sport and Sport Touring models to the LX, EX and EX-L with navigation trim levels.

Those who favor value and utility are expected to gravitate to the LX, while premium-minded buyers should opt for the EX and EX-L. Civic hatchback buyers desiring sporty looks will lean toward the Sport and those who want sporty looks paired with premium materials and features will choose the Sport Touring grade, Keough says.