For the second week in a row Chevrolet leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of March 26-April 1 is Chevrolet’s upbeat ad about how more people are purchasing the brand’s vehicles for the first time. “With special deals on models including the ’18 Malibu, now is a great time to try a new Chevy,” the company says.
At No. 2 is a 15-second spot from Nissan promoting its “Now Sales Event” during which customers can score savings on Sentra and Altima models with automatic emergency braking.
Mitsubishi treats viewers to a mini-classical concert with its third-place commercial that mixes piano, strings and action shots of the ’18 Eclipse Cross, while Jeep’s No. 4 ad promotes the ’19 Cherokee with stunning landscape views.
Hyundai rounds out the chart with a spot highlighting special features of its models including premium touchscreen sound systems and wireless charging. This ad also had the best iSpot Attention Index (113) in the ranking, getting 13% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
Data provided by 
1. Chevrolet: Switch to a New Chevy
396,907,775 Impressions, 87.04 Attention Score, 88 Attention Index, $2,286,369 Est. TV Spend
2. Nissan: Now Sales Event: Can't Miss: Still Time to Save
325,256,312 Impressions, 76.02 Attention Score, 48 Attention Index, $649,771 Est. TV Spend
3. Mitsubishi: Strings
324,417,680 Impressions, 87.32 Attention Score, 90 Attention Index, $6,139,230 Est. TV Spend
4. Jeep: Spring Sales Event: World Comes With It: 2019 Cherokee
263,862,652 Impressions, 85.71 Attention Score, 80 Attention Index, $5,412,544 Est. TV Spend
5. Hyundai: Get a Great Deal
216,591,119 Impressions, 90.04 Attention Score, 113 Attention Index, $1,859,112 Est. TV Spend
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
