During the first half of the year, 45% of vehicles were sold to a digital buyer on Manheim.com, OEM-specific Private Stores, OVE or Simulcast.
Five elements of today’s automotive customer’s journey: awareness, consideration, intent, decision and finally purchase. It all can take a while.
“We were ahead in our thinking,” Lindsay Duffield says of bringing payment calculators and credit applications to BMW dealership websites.
Clicks don’t buy cars. Website visits don’t buy cars. People buy cars.
In a Q&A with WardsAuto, Bill Wittenmyer of ELEAD1ONE discusses how far he thinks online car buying will go; talks about the irony of customers supposedly disdaining price negotiating; and polishes his crystal ball for a few predictions on car...
A lot has happened since our annual ranking started 16 years ago.