Steve Finlay

Senior Editor,

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.


Hyundai Says Dealers Central to New Online Shopping Initiative
A national rollout of Shopper Assurance is under way after Hyundai tested the program in Miami, Orlando, Dallas and Houston.
From Inexperienced Car Dealer to Old Pro
Ray Ciccolo talks about what it’s like to be a dealer now and what it was like when he started in 1962 as a kid out of college.
Dressed-Up Jeeps, Rams (and Even Pacificas) Look Great to Mopar Chief
Mopar’s Pietro Gorlier talks to WardsAuto about what he considers the wonderful world of accessories, how dealers can sell more of them and his own personal ride, which sounds like something to behold.
VW Tries to Score More Points in U.S.
As head of VW’s North American unit, Hinrich Woebcken has delved into several projects, including convincing headquarters to give the American unit greater autonomy.
Nissan Partnership Gives Titan Pickups a Lift
“Dealers were telling us, ‘You’re missing an opportunity,’” says Tiago Castro of Nissan North America.
Personal Vehicles Will Stay Strong as Rides of Choice, Subaru Chief Says 4
Nine of 10 cars on roads today are personal vehicles, says Tom Doll, adding that the likes of Uber and Lyft are not for everyone, all the time.
Ford Transit Connect Wagon: the Non-Minivan 2
No, it’s not a minivan in disguise, but “absolutely” it too is a people mover, a Ford executive says of the redesigned vehicle that debuts at Chicago’s auto show.
Lexus, Kia Score Big From Super Bowl Ads
The online interest in the new Stinger sports coupe was enough to nearly triple Kia’s overall brand traffic.
Automotive Modules Get More Complex to Meet OEMs’ Requirements
In a WardsAuto Q&A, the new president of HBPO North America discusses what goes into a vehicle’s front end these days.
Study Says Car Shoppers Want to Start Online, But End at Dealership is rolling out a revamped website with various enhancements including a function that allows users to start a deal online.
World of Differences at Auto Dealerships
“At a relatively small dealership like ours there are about 30 people who often aren’t much alike, and yet you need those differences to make the place work,” Lee McFee says.
Veloster Back, and With High-Performance Spinoff, Too
“Veloster N takes Hyundai to a new level of purchase consideration for true driving enthusiasts in the U.S. market,” says Albert Biermann, who heads the South Korean automaker’s performance division.
Chinese Auto Maker Vows to Enter U.S. in Late 2019
To show its determination, GAC stages an elaborate press conference at the North American International Auto Show in the epicenter of the U.S. auto industry.
Fullsize CUV Would Fill Missing Spot in Lexus Lineup, Exec Says
“We have to build this vehicle,” says an enthusiastic Jeff Bracken, group vice president and general manager of Lexus in the U.S.
Consumers Will Buy Fewer Vehicles but ‘More Vehicle’
“This will be the year of consumers saying, ‘I want more vehicle,’ not necessarily a year of incremental sales increases,” says Jonathan Smoke, Cox Automotive’s chief economist.