Richard Libin

Richard
F.
Libin
President,
APB-Automotive Profit Builders, Inc.
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Richard F. Libin is the author of the book, “Who Stopped the Sale?”(www.whostoppedthesale.com) and president of APB-Automotive Profit Builders, Inc., a firm with more than 46 years experience working with both sales and service on customer satisfaction and maximizing gross profits through personnel development and technology.

He can be reached at rlibin@apb.cc or 508-626-9200 or www.apb.cc.

Articles

Sell the Dealership and the Vehicle
Salespeople must answer the question, “Why should I buy here?” Think of it like a job interview.
For Car Dealers (and Everyone), Accountability Rocks
Who knew? It really is all about you.
Car Dealer ‘Buy Now’ Approach Comes at a Cost 1
Pushing customers to purchase immediately can push them away.
Good Salespeople Don’t Sell, They Help Customers Buy
Employees have the ability to adopt an attitude. In every instance, the attitude a person chooses becomes reality.
10 Things That Require Zero Talent
Employees are responsible for bringing their time and talent to work. Managers are responsible for making sure these don’t go to waste.
Timed Out: How Auto Dealers Lose Customers
The time it takes to buy a car is worth it to customers if they perceive it as valuable and enjoyable.
Just Say ‘No’ to Meetings (Or Lots of Them, Anyway)
A manager’s job is to train, educate and develop staffers, not to attend endless meetings.
Clueless Car Dealerships Unwittingly Tried to Stop Sale 4
Purchasing a car is onerous when salespeople are clueless, information isn’t forthcoming and a delivery takes four hours.
Amazing Car Salesman Tells How He Does It
Dennis Tilko could not figure out why he lost a car sale. He made it a point to find out.
Give Customers Reason To Buy – and Come Back 1
It’s not enough for car dealerships to provide good service when there’s time. It must be delivered consistently.
Reap Benefits of Passing Out Business Cards 2
Relationship building increases the potential to close, especially if the customer asks for a specific salesperson at the car dealership.
Technology Brings in Customers; Now What?
If a car dealership staff can’t provide the red carpet treatment – or any help at all – what is the point?
Technology Brings in Customers; Now What?
If a car dealership staff can’t provide the red carpet treatment – or any help at all – what is the point?
What Makes a Great Manager
Behind successful auto dealership employees are successful managers.
Dealer’s Best Opportunity Just Drove Off Lot
Here’s how to practice the fine art of prospecting.