Rebecca Chernek

Rebecca
Chernek
Chernek Consulting
5 8 2

Rebecca Chernek is head of Chernek Consulting, offering customized in-house consultation and regional workshops on F&I practices for motor-vehicle dealers.

Articles

Let’s Press Reset Button on Salesmanship
F&I success is about conveying concepts that resonate with car dealership customers and educating them on what to buy.
How the Dealership World Is Changing
Savvy car dealers recognize that technology has enabled customers to have more control of the buying process.
How the Dealership World Is Changing
Savvy car dealers recognize that technology has enabled customers to have more control of the buying process.
Know When Customer's ‘No’ to Product Offer Doesn’t Necessarily Mean ‘No’ 1
It’s an acquired skill to know where the line is between assertive and pushy selling.
Recharge, Feel Good, Do a Better Job 1
Admitting shortcomings is not failure. It’s a way to keep on the track to success.
Burned Out in F&I? Here’s How to Relight the Fire
F&I managers are a tough group, but everyone needs to regroup now and then.
Dealership F&I Managers Can Get the Midas Touch
Taking ownership of your performance is essential to building a master plan.
Hire More Women to Sell Cars
Women like to buy cars from women. They trust them more. They speak the same language.

Comments

Leasing Protection Plans Gain Popularity
July 19, 2013

Chernek Consulting, offers customized in-dealership training- Closing Tools Mastering Menu Sales workshop August 12th-14th downtown Chattanooga,TN. Offering menu sales...

Some Dealers Switch to No-Negotiation Selling
April 17, 2013

One pricing- what an interesting concept? From an F&I trainer’s perspective having worked with one pricing- menu selling since 1997- it’s ALL about a quality presentation...