The downward trajectory of wholesale used-vehicle prices is the greatest since the start of the Great Depression, according to Cox Automotive. Yet, demand for those vehicles has not collapsed.
Dealers look forward to shoppers' response to the new test drives, but concerns arise about sapping the “personal experience” from the car-buying process.
Trust is sparked when connected services are outlined. Dealers that promote over-the-air software upgrades and services create new revenue streams and build loyalty.